Salon Suites might be the opportunity you’ve been waiting for to move you one step closer to realizing your objectives. Which advantages have you been missing out on by not employing salon suits, and what exactly are they?
You’ve always wanted to establish your beauty salon, but you need to know where to begin. Or you already own your salon, but your lease doesn’t meet your standards, and the rent expense is putting your company in danger of going out of business. The salon suites hold the solution to the problem.
Professionals in the beauty business were considered when creating stylish and contemporary salon suites. Due to this, there are fewer hazards present, whether you are a beginning cosmetologist or an experienced professional who currently has a salon. It enables beauty professionals to run their salons without excessive costs and overhead.
Regardless of whether you are renting a salon booth to offer a good or a service, you must follow specific pricing guidelines. You may occasionally miss opportunities to showcase your expertise since you must compete with other companies for consumers.
On the other side, you do not have the option to choose when you take a day off when working in more traditional salons because everything is managed by the owner.
You’ll become excited just by hearing it, at which time you’ll grab your clippers and comb or your syringe and lasers and head to the nearest Salon Suite with all the amenities you need already set up.
However, take a moment to consider these seven deadly sins that owners and renters commit before moving on to inspect a salon room.
The cycle of Service.
Most salons and salon suites have a poor understanding of what a service is. Professionals’ worst-case definition of a good service is “how the client looked when they left the salon.
Service lasts for around 3 to 5 days and starts whenever a client thinks about where they ought to go to get their hair done. The customer who has trouble getting an appointment, who arrives late for their work, or whose style only lasts for 20 minutes after they leave the salon did not receive excellent service.
Retention of current clients.
If you have a hundred clients in a month, you would have roughly 25 clients weekly if you had 100 people who came in once per month. Additionally, if you had 25 clients each week paying an average service fee of $65 plus a 15% gratuity, your annual revenue would be $100,000.
Too many hairdressers fail to concentrate on their “100.” they don’t even know the names of their top 100 clientele. However, if you could entice 100 customers to return once a month, your revenue would be in the six figures. Because they aren’t keeping their current clients, pre-booking them for the next appointment, and maintaining their loyalty to their stylist or salon, they need to attract new clients constantly.
Retail.
Retail sales should account for roughly 10% of the salon or salon suite’s overall revenue, according to the majority of industry experts. This is difficult, especially for naturalists who frequently purchase their goods at CVS, Walgreens, or Sally’s. A corporate no-no, however, is failing to have a retail strategy and failing to offer your customer’s product solutions that address their demands.
Excellence in operations.
It is most definitely wicked not to have a salon or salon suite that runs efficiently and on time. If you’re constantly rushing to get in touch with clients, acquire supplies for your back bar, purchase color or bundles, find time to answer emails, or just sit and consider expanding your firm, you undoubtedly lack operational excellence.
Operations might include anything from scheduling to hiring to inventory control. A successful salon or company that lacks sound operational discipline has yet to be seen by me. But doing it isn’t impossible.
Utilizing resources
Failure to make the most of all of your resources, such as the scheduled chair hours, retail product sales, staff, and salon space used to the fullest.
Pre-Booking.
Neglecting to book your clients’ next appointments before they leave the salon. Salon Today, between 40% and 60% of clients pre-book at 200 salons (a list of some of the greatest salons in the nation). The next visit you or your children have with your doctor or dentist is usually nearly scheduled in advance.
However, only 20% of the salons and stylists I speak with in the natural, textured hair community really pre-book their clients, and they don’t even keep track of this crucial salon metric.
Retention of new clients.
Inability to keep new customers and bring them back into the facility within 90 days. The typical for the sector ranges from 25% to 30%. Without an NCR strategy, you are probably constantly attracting new customers while also cycling through first-time clients. Salons with NCRs < 25% are uncommon. Simply put, managing a company with a constantly rotating door is too challenging.
What you DON’T DO to attract more than 30% of your new clients to come back is even more telling. If you don’t monitor this metric and don’t have a plan for keeping new customers, you’ll continuously be offering discounts and making offers to get the next new customer—who most likely won’t come back—back into your salon.
You now have it. The 7 Deadly Sins of Salons, Both Renters, & Salon Suites as listed.
It is in your best interest to choose the ideal location and Salon Suite if you want to take that next big yet simple step and get the most success imaginable. Many Salon Suites provide alluring leasing terms for the areas they have available.
Some also offer a choice of extra conveniences for your delight and the enjoyment of the clients. Always make sure to take advantage of the best opportunity that comes your way. Whether you reside in or near Scottsdale, Arizona, or if you are simply passing through, stop by Scottsdale Salon Studios, and let’s discuss your next successful business
